Coffee With A Cause

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It goes without saying that I am a fan of great coffee.  I am also in favor of helping to eradicate poverty throughout the world.  So when the opportunity presents itself to drink coffee AND eradicate poverty – I’m in.

side-sign2Enter Global Benefit Coffee Company.  Finally a coffee company that not only puts on a good face for helping a cause but also guarantees every bag of their beans are not only Organic but also Certified Fair Trade.    This company is the real deal.  Not only is the coffee that they sell Fair Trade and Organic but they also give the first dollar from every bag sold to Global Benefit to drill wells, build schools, sponsor children or give medical aid.  By purchasing a bag of coffee from Global Benefit Coffee Company you are helping to stop the cycle of poverty one cup at a time.

This morning I was at Starbucks and I noticed a promotional display that was highlighting African Coffee.  They make a great sales pitch for the coffee beans that are grown and purchased from Rwandan farmers and how every cup of Starbucks Rwanda you enjoy helps raise prospects and hopes for a nation in renewal.  What they don’t do is tell you that this coffee is not Fair Trade.  What does it mean to be Fair Trade?  Fair trade’s strategic intent is to work with marginalized producers and workers in order to help them move towards economic self-sufficiency and stability. It also aims to allow them to become greater stakeholders in their own organizations, as well as play a wider role in international trade.  Starbucks is not interested in helping local farmers become self-sufficient.  They are only concerned with their bottom-line, which isn’t looking so good lately.

Don’t fall for flashy marketing.  Do the research.  Buy responsibly.  If you’re too lazy to do that, just listen to me.  Click here to purchase coffee that will help you drink responsibly.

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One response to this post.

  1. The key is to know what your money is supporting. Is it supporting the continuation of poverty or the freedom of coffee growers? It doesn’t necessarily have to be Fair Trade to be doing good. There are coffee companies out there that are doing good without Fair Trade by working directly with and even giving support to local coffee co-ops.

    I look at it this just like any other area of life. Just because someone else puts a label on something doesn’t mean I should blindly buy into it. Take the time to know what you are investing in, because we are all investing in something each time we spend a dollar.

    Reply

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