Buzzword: Stimulus Package

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It seems as though every commercial I hear on the radio these days has some marketing gimmick sales ploy that incorporates the newest buzzword, “Stimulus”.  Thecar dealership down the road is offering a Customer Stimulus Plan with cash back offers on all new cars purchased.  Burger King had it’s Hunger Stimulus Solution posted on their roadside sign.  The other day while sitting in Starbucks I overheard the barista brainstorming a new catchy slogan to write on the chalkboard.  The end result, “The Starbucks Stimulation Package.”  I think it ended up being a coffee with a shot of espresso (which Starbucks has already coined the “black-eye”)

C’mon, we’ve just about had enough of this lame attempt at a new buzzword to sell product.  With all the negative press that the governments stimulus plan is receiving do businesses really want to jump on the Stimulus Bandwagon and ride the bumpy road it leads down?  For the love of all good marketing, please stop using the words Stimulus and Package, especially package – it just sounds dirty…

by the way, Svën Kjærlighet, I dare you to disagree with me!

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2 responses to this post.

  1. Posted by Sven Kjaerlighet on March 17, 2009 at 7:02 pm

    Hello, this is Sven. It has come to Sven’s attention that his honor has been challenged. However, after reading the comments above, it is difficult for Sven to argue. It is much like a politician saying “I’m for education”.

    Please clarify for Sven; my English is not well, is the use of the term “package” a common Amerikan idiom? Please accept apologies.

    Sven

    Reply

  2. Posted by Shon on March 17, 2009 at 6:30 pm

    Yup…I agree! My favorite thing to say now: “Well, that’s not really going to help stimulate the economy.”

    Reply

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